Pinnacle Law Group LLP
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Our Attorneys

Education

  • Arizona State University (B.A., 1989)
  • Golden Gate University School of Law (J.D., 1993)

Admissions & Courts

  • United States Supreme Court
  • Ninth Circuit Court of Appeals
  • Northern, Central, Southern, Eastern Districts of California
  • Supreme Court of California

Memberships and Affiliations

  • Board Member, Inns of Court, Lawyers’ Club Chapter
  • Association of Trial Lawyers of America
  • Consumer Attorneys of California
  • The Lawyers’ Club of San Francisco, former Board Member
  • American Intellectual Property Law Association
Eric J. Farber

Eric J. Farber

Partner

Intellectual Property; Sports, Entertainment and Media

Phone: 415.394.5700
Fax: 415.394.5003
efarber@pinnaclelawgroup.com

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Eric J. Farber merged his firm, Farber & Company Attorneys, P.C., into Pinnacle Law Group, LLP in April of 2008. His practice focuses on day-to-day issues for athletes, entertainers, high profile individuals and their related entities as well as technology companies and small to medium sized businesses.

Experience

Mr. Farber is considered an expert in several areas including intellectual property, celebrity rights of publicity and sports properties. In addition, Mr. Farber has litigated dozens of matters in the areas of copyright, trademark, rights of publicity, real estate litigation as well as complex personal injury. Mr. Farber has also represented numerous entertainers in record, television, film and literary properties. His practice includes representation of Amaru Entertainment, Inc. (the Estate of Tupac Shakur), Amaru-AWA Merchandising, Inc., Live Universe, Inc., Matt Kirby (games inventor “Apples to Apples”) and several professional athletes including Rudi Johnson (Cincinnati Bengals), Willie Anderson (Cincinnati Bengals), Patrick Williams (Minnesota Vikings), and Gaines Adams (Tampa Bay Bucs), Pro Boxer Karim Mayfield and Extreme Sports star Joby Ogwyn (National Geographic’s “The Adventurist”).

Mr. Farber also advises numerous small to medium sized businesses (to $50,000,000.00 value) in a variety of arenas including employment, intellectual property, real estate transaction and site leasing, branding and brand management, media and internet compliance, fundraising and day-to-day legal affairs. He has been involved in the acquisition and underwriting of several multi-million dollar real estate and technology projects.

Mr. Farber oversees the Tupac Amaru Shakur Foundation High School Scholarship program and is on the Board of the RudiJ Foundation.

Mr. Farber has been given the highest (AV) rating by Martindale-Hubbell, and was named in 2006 & 2007 as a Northern California Superlawyer by Law and Politics Magazine and San Francisco Magazine. In 2008, Mr. Farber was named a National Superlawyer for Corporate Counsel. He is a former Adjunct Professor of Law in the Intellectual Property Department of Golden Gate University School of Law teaching Sports Law; Advanced Entertainment: the Constitution and Entertainment; as well as Film and Television Law.

Recent Speaking Engagements

Panelist, Chapman University Symposium on Sports and Entertainment Law, Celebrity Rights in the New Media Age, February 2008, Orange, California.

Speaker, Center for International Legal Studies, Trademark Implications of Pay-Per-Click Advertising, March 2006, Kitzbuhel, Austria.

Radio Guest, Domain Name Disputes, KGO 810, San Francisco, California

Radio Guest, Dealing with Sports Clientele, KGO 810, San Francisco, California

Guest Instructor, University of San Francisco Annual Intensive Advocacy Program, 2005-2008

Published Articles and Press Coverage

“Online Retailer Liability: The DMCA Defense?” co-author, Intellectual Property Today

“U-La-La—What Has Happened to the California Right of Publicity” Author, Chapman University Law Review, © 2008.

Press

The Recorder, California Bar Charges Former Deputy DA With Defrauding Athlete, Mike McKee, 1-26-05 © 2008 ALM Properties

TMJ4,You News TV, Former Packer Sues New Team, Lance Allan, © WTMJ-TV 2007

Cited Cases

United States v. Levine, 221 F.3d 941 (2000)